Gotham Grove · LOGO and IDENTITY
Gotham Grove was inspired by the mutual love of food and travel and a desire to contribute to the local culinary landscape, specifically from Korea, and the stories behind them. The company has been celebrated by Wall Street Journal, Heritage Radio, MOFAD, Taste Magazine, Four Horsemen, and more.
In 2018, I designed a new logo and identity for the e-commerce brand to capture the founder’s vision using strong references to traditional Korean medallions and punchy natural colors that represent the exciting flavors of Korean cuisine.
Creative Direction · Taylor Schultz