MTI · BROADWAY JUNIOR · Global Brand refresh
Music Theatre International (MTI) has been a leader in Broadway theatre licensing for over 60 years. While the MTI Broadway Junior brand was full of life, the visual identity was static. I reimagined the global identity with stage-crafted imagery and heroic, energetic student performers creating a cohesive presence across US, European, and Australasia markets. I unified this visual experience across web, print, social, and conference materials, as well as promotional BJR x Spotify campaign artwork, and logos for our educational initiatives, musical collections, and 20-year anniversary.
Art Direction · Taylor Schultz / Copywriting · Mary Heatwole